With the advent of digital platforms the gap between the artisans and the customers was considerably expanding. Lack of awareness and illiteracy further created problems for artisans and they were not able to reap the benefits of expanding market and loosing out on business. Therefore to bridge the gap The Amritsar Store created a online digital platform and also participated in Singapore International Indian Shopping Festival, September 24-27, Singapore 2015 through FIEO to showcase and market the products created by the local artisans.