The Amritsar Store Founder Varun Khanna Shares Startup Journey at IGNOU's 42nd FB Live Session!

We're incredibly excited to reflect on a significant event from our journey! On May 27th, 2022, our very own founder, Mr. Varun Khanna, had the distinct honor of being the Resource Person for the Forty Second Facebook Live Session organized by the National Centre for Innovation in Distance Education (NCIDE) at Indira Gandhi National Open University (IGNOU).

Under their "Impact Lecture Series" and as part of IGNOU's Institution's Innovation Council, Mr. Khanna delivered a compelling talk titled "Story of My Startup: The Amritsar Store." This session provided a unique platform for him to share the insights, challenges, and triumphs behind building The Amritsar Store from the ground up.

The talk covered the foundational vision of The Amritsar Store – to bring the authentic flavors and rich heritage of Amritsar to a wider audience. Mr. Khanna delved into the initial hurdles of entrepreneurship, the meticulous process of sourcing genuine Amritsari products, and the unwavering dedication required to establish a brand focused on quality and authenticity. Attendees gained valuable perspectives on:

• The inspiration behind creating The Amritsar Store.

• Key strategies for starting and growing an e-commerce business.

• Navigating the landscape of traditional products in a modern market.

• The importance of customer trust and genuine offerings.

We are immensely proud of Mr. Khanna for representing The Amritsar Store and inspiring aspiring entrepreneurs and students with his candid narrative. This opportunity underscored our commitment not just to business excellence but also to contributing to the entrepreneurial ecosystem.

A huge thank you to Dr. Moumita Das (Assistant Director, NCIDE & Convener, IGNOU-IIC) and Dr. O. P. Sharma (Director, NCIDE & President, IGNOU-IIC) for organizing such an impactful series and inviting Mr. Khanna.

If you missed the live session, you can still catch a glimpse of the valuable discussion here! We believe in the power of sharing knowledge and empowering others to pursue their entrepreneurial dreams.

Discover the authentic taste of Amritsar. Explore our products today!