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WHO WE ARE

We are passionate about finding things that rise above the excitement; that we think will catch your eye. And to bring these to you wherever you are and whenever you feel you have the time to indulge a little, so we created a company to bring you products you will fall in love with. We like to think of The Amritsar Store as the digital-age high end fashion & collectibles store .An experience that enchants you with its vivacity brought this store. It opens up a mélange of enticing designs and mesmerizing colors that serenade your senses and transport you to a surreal realm. We are an utterly appealing luxury store for sophisticated and well-groomed shawls, foulards, scarves, phulkari's and other fashion accessories for every generation. We provide high end fashion exposure that shall seduce your eyes through design and your skin through finest quality.

Celebrated by many style conscious and trend-savvy shoppers, We at The Amritsar Store have quickly become the source for the most current fashions at the greatest value. The Amritsar Store is growing quickly, featuring new and exciting store environments, a constant flow of fun and creative clothing designs and the accessories to make your look come together at the right price. A phenomenon in the fashion world, The Amritsar Store provides shoppers with an unprecedented selection of today's fashions, always changing and always in style. The Amritsar Store today has grown to a number that only honesty, integration and passion can bring. Talk sales, operations, technology or marketing, our combined expertise is under lined by a solid foundation of research and insight which helps us deliver the best in an engaging atmosphere.

THE STORY

The dream took seed three years ago when our parent company Khanna Impex, envisaged a line for women that was trendy, cosmopolitan and of the finest quality. A simple thought that went on to rewrite the history of the humble scarf and transform it into a garment capable of pulling off an enviable look on its own merit. A valiant dream of two friends that managed to touch incredible heights, it took a heady belief in their work and utmost dedication to bear fruit. Every story worth recounting has chapters written afresh to add momentum to it. Khanna Impex adds an edge to everything it does as it does not take success for granted and builds continually on its infrastructure and skill sets. Every product embraces a delicate balance between the traditional Indian designs, lifted to suit contemporary tastes and colors that lend it an international touch. Based in Amritsar, the spiritual and religious centre of Sikh religion, Khanna Impex rolls out its high-end fashion line that spans all segments from premium to top-notch luxury. Its Shawls and Scarves have made waves on an international level. In line with their belief of 'Spread or Stifle', Khanna Impex has set its eyes on the global market.

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