The Amritsar Store's founder, Mr. Varun Khanna, was featured in the prestigious SAARC Biz 2022 magazine, a publication of the SAARC Chamber of Commerce & Industry, where he shared his entrepreneurial journey and advice for startups.

With the advent of digital platforms the gap between the artisans and the customers was considerably expanding. Lack of awareness and illiteracy further created problems for artisans and they were not able to reap the benefits of expanding market and loosing out on business. Therefore to bridge the gap The...