The Amritsar Store's founder, Mr. Varun Khanna, was featured in the prestigious SAARC Biz 2022 magazine, a publication of the SAARC Chamber of Commerce & Industry, where he shared his entrepreneurial journey and advice for startups.

The Amritsar Store exhibited its authentic products at the Innovation Mission Punjab Accelerators launch program on September 5, 2022, in Mohali, and had the significant opportunity to display its offerings to the Chief Minister of Punjab, Sh. Bhagwant Mann.

The Amritsar Store founder, Varun Khanna, delivered an inspiring talk titled "Story of My Startup: The Amritsar Store" at the 42nd Facebook Live Session organized by IGNOU's NCIDE on May 27th, 2022, sharing insights into building the authentic Amritsari products brand.

With the advent of digital platforms the gap between the artisans and the customers was considerably expanding. Lack of awareness and illiteracy further created problems for artisans and they were not able to reap the benefits of expanding market and loosing out on business. Therefore to bridge the gap The...