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“Fashion is nothing but choice so wear the best to look better from the rest.” 

There are so many wonderful quotes of fashion, dressing, attire, and clothing out there which represent class, authenticity, and style. If you are a fashionista then you must be aware of the ongoing trends of the fashion industry, stylish designs of clothes. In winter, people prefer buying heavy clothes like jackets, shawls, suits, etc. You must have heard about Merino wool clothing lately which is a booming industry as well in terms of shawls, scarves, socks, shirts, etc. Here in this article, we will take you to the journey of merino wool, its hardcore benefits, and why merino wool clothing has been a choice of buyers in the first place. 

What is Merino wool and where does it come from in the fashion industry?

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“True style never dies”- this quote holds true for Pashmina art and its handcrafting luxury. Pashmina is considered a variant of spun cashmere. On the other hand if we talk about cashmere, it is a kind of wool fiber that is procured from cashmere goats, pashmina goats, and various other breeds of goats. It is as simple as that- All cashmere could be wool but all wool can not be cashmere.

Pashmina is a very fine art popular in the parts of Kashmir. It has been perfected by the native artisans and they have been using it for centuries. Processing and embroidered cashmere needs legit work, meticulous efforts, and great dedication and patience, and that is very common in artisans. And the end results will be Pashmina shawls. If you are looking to buy exquisite and eye-catching pashmina shawls then visit the

India is a country of traditions and multi-colored ethnic weaves and wears. The women wear alone is the rendezvous of traditional and contemporary. Several trends have washed over the Indian clothe-scape, and only a few have survived the test of time. Dupattas are one of them. For several (over several) decades they kept up with the time and appeal.

The Kada is originally a bracelet made of iron or steel and was first given by Guru Gobind Singh Ji, the 10th Sikh Master, in 1699 as one of the 5 K's of the Sikhs, a powerful protection and radiant symbol for the one who wears it. The basic kada is a simple unadorned iron bracelet, but other forms exist.

A meditation shawl is simply a soft blanket that you can drape around yourself. Meditation shawls have been used for thousands of years by all cultures and religions to help you stay comfortable and focused during your meditation and to ensure that your body stays warm

The Amritsar Store participated in Singapore International Indian Shopping Festival, September 24-27, Singapore 2015 through FIEO to showcase and market the products created by the local artisans.